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Every year, companies spend a lot of money creating and contracting effective sales training seminars. Many managers feel that their employees still do not receive the information they need to get from them. There are a few tricks to getting the most out of these seminars. Companies should hire sales coaches who are willing to customize sales training programs for the business. The sales leadership team must meet ahead of time so they can understand business and strategic initiatives. Industries that sell to niche markets need particular adjustments. This allows the sales team to use the lessons immediately. Apply time management techniques to sales training. Successful sales people excel at time management, so make sure that the sales coach and sessions will also apply these time management rules. If a sales coach can not explain and distribute information quickly and effectively, then sales representatives will find it difficult to do so as well. Generally speaking, shorter